What is Filmmaker and 3 ways it can help you increase the value of your company

A Filmmaker is a professional who creates scripts, edits and carries out all audiovisual production, and can work in a team or alone.

In the past, video marketing was an expensive task that was usually only possible by hiring a video production company. However, with the simplification of processes and thanks to many technological advances (cameras, for example), such productions have become more accessible and content creation has become less complicated than it was a few years ago.

Your smartphone probably has a camera that shoots in 4K, takes slow-motion videos at 240fps, timelapses and many other incredible features in the palm of your hand. With this advancement, the audiovisual market has also changed and the emergence of filmmakers is a reflection of this reduction in bureaucracy. In recent times, hiring filmmakers to create institutional videos, advertising videos and even videos for social media has been very useful for small and medium-sized businesses. In this article, we will show you the reasons to have a professional in this area at your disposal, and the first reason is:

Focus

If you are a responsible entrepreneur, you know that you need to delegate functions so that you can focus on the necessary areas.

In addition to being an expert in video creation, the filmmaker will bring his experience and professional background to the creation of precise videos to add to your marketing strategy.

Knowledge

A filmmaker is a professional who dedicates all of his or her resources specifically to the area of video creation. When you hire a filmmaker, you have the opportunity to add this knowledge to your own, about your company, its history, culture, values, and missions. With this, they will be able to build a script and a video marketing strategy and presenting all of this in video format, in the best way for your clients, will be a differentiating factor when it comes to standing out from the competition.

Resources

The Filmmaker has a number of different tools to help him achieve his goal; camera selection, lighting, location, actors, sound and editing are just some of the many components of a film.

Developing the visual style and translating this vision into all visual elements, the soundtrack, including the choice of music and sound effects, selecting titles, color grading and visual effects, among many others, are resources that may or may not be used in your project, but that the specialist has access to and the necessary knowledge to use them.

Have you already heard of Filmmaker's work? If you have any questions, let us know in the comments!

Alany Renata - Freelance Copywriter and Traffic Manager