How to increase your company's AUTHORITY in 4 simple steps!

Every business is looking for ways to increase their authority in the industry. Many often waste their time with expensive and ineffective ways to try to get their name out there. But today, we’re going to show you how to build your company’s authority in a way that is EFFECTIVE, which will result in more revenue and growth for your business!

Know your target audience

The best way to build authority is to know exactly what you’re selling and who you’re selling it to. You want to be the person your audience wants to learn about your product/service from. This means that to become an authority, you need to know your target audience’s needs and problems, and provide solutions.

Understand your persona’s pains and desires

The best way to get a sense of what your audience wants is to simply ask them. You can do this in a number of ways:

- Create a survey in SurveyMonkey or Google Forms and email it to your list of customers or prospects.

- Ask questions on social media channels like Facebook, Instagram and Twitter.

- Look at your audience’s comments and see what questions or ideas keep coming up.

Linking this to a marketing strategy to encourage them to interact with these channels is very effective, for example: Upon completing this survey, you will have access to a 15% OFF coupon on any product/service in our store.

If you understand their pain points and desires, you can create content that speaks to them. Which brings us to the next topic...

Invest in Content Marketing

Content marketing is becoming increasingly important for businesses because it’s a great way to drive traffic (people visiting your profile) and build authority. By creating high-quality content that speaks to your readers’ needs and interests, you can build a loyal audience that’s interested in your brand.

If you want to increase your company's authority, it is essential that you start producing quality content regularly, such as educational publications (teach your audience how to use your product), blog articles talking about your company's day-to-day activities and, most interestingly, make VIDEOS !

Videos, when combined with a good strategy, are formats that have a great impact and draw your audience's attention to what you are saying. Social networks like TikTok have a great chance of going viral, and Reels on Instagram can boost your brand's recognition. We at Andraus Filmes have extensive experience in this type of content and if you want to increase the visibility of your business through videos and films, click here to learn more.

Don't let your audience forget about you

It’s important to have a steady stream of content and send your audience on the next step in their user journey. Studies show that the more content you put out, the more likely you are to rank higher in Google searches, for exa