Business development is changing. From face-to-face meetings to phone calls, many companies are turning to video marketing to get their message across. Why? Because when you use video, you’re showing potential customers in full what your company can do for them and how you’re different from the competition. By developing a strategy that uses video, your company can use ways for potential customers to discover and learn about you. And the first reason is:
In 2022, the vast majority of companies still don't understand how social media algorithms work and it's not necessary to scroll too far to realize that videos prevail over any other type of format.
If you want your content to be delivered to a large part of your followers and even non-followers, videos are the best option because they capture the public's attention and, with the correct strategy, "force" them to follow you to see more of your publications.
Video is one of the most powerful ways to grab and hold your audience’s attention. Its audiovisual nature adds vibrancy to your marketing that text and photos alone can’t convey.
A more explanatory video with a brief story about you can captivate your audience and, together with a call to action, a simple user can become a loyal follower.
Videos have an advantage over text-only content because they can incorporate things like music, visual effects, and messages from company leaders. And because videos are so engaging, they can keep people on your company’s website longer, which increases their chances of making a purchase. Plus, they can make it easier for your audience to receive your message.
This format allows for many different content possibilities, for example: tutorials on how to use your product; reviews (videos of consumers giving their opinions); showing the packaging; advantages that your product/service brings; among many others.
You can explore different types of videos and understand which ones best identify with your style and which ones your audience interacts with the most, thus creating your style.
If you want to be heard, you need to convey your message in a way that is both compelling and enjoyable for your audience. With videos, these messages are received quickly, clearly and objectively, making it a great way to communicate in a short amount of time!
In fact, the algorithm of some social networks prioritizes short videos that capture users' attention and the combination of these two factors are extremely important elements in resulting in a viral video.
Alany Renata - Freelance Copywriter and Traffic Manager
