It all starts with a conversation to understand the company's reality: type of business, communication objectives, team profile, and how video is currently used. This step ensures that the training is targeted and relevant.
The training takes place in person, in the actual work environment, using the team's cell phones and real infrastructure. This makes the learning practical, contextualized, and immediately applicable.
The team learns the key fundamentals of recording well with a cell phone, including: framing and composition, proper use of light, camera settings, audio recording, basic directing skills, and visual language. All with a focus on corporate communication.
During the training, participants get hands-on experience, recording real-life situations from the company's daily operations. This ensures content retention and confidence in applying the learning after the training.
In the end, the team leaves with clear guidelines on visual standards, posture, language, and best practices to maintain consistency in future videos. The goal is to make the company more autonomous, organized, and efficient in content production.
