Types of videos that companies can use on Instagram and LinkedIn.

Instagram and LinkedIn are distinct platforms, but both have become fundamental for business communication. Understanding what types of videos to use on each is essential for achieving good results.

Videos for Instagram

Reels

Short and dynamic content, focused on quick reach and attention.

Stories

More informal videos, ideal for behind-the-scenes moments and building relationships.

Educational content

Quick explanations that position the company as a benchmark.

Videos for LinkedIn

Short institutional videos

They present the company in a professional and objective manner.

Authoritative cont